When we think of DxO, we think of sensor testing, and for most people who don’t think in matrices of zeroes and ones, we’re glad they do it because it means we don’t have to.ĭxO is the go-to resource for pixel peepers who want to win arguments over the internets with other pixel peepers that use screen names completely opposite to what they’re like in real life, like ‘Assassin’, or ‘Ladies Man’. It’s also why you may be the type to want an alternative, and be very curious about the DxO One. You want to capture those same moments, but you want to do it well, and end up with images to be shared, printed, and even admired, without carrying around a DSLR and a trick kit of lenses. If you’ve asked this question, you’re probably one who sees the value in small but powerful point and shoots. It’s there, it’s easy, so you use it because it may be good enough for the frivolously shot images you take that you really never plan on looking at again anyway.īut what if ‘ good enough’ isn’t good enough? Why can’t the convenient camera that’s with you to capture the great off -the-cuff moments be better? Why can’t it actually be very, very good? If you realize this, you understand that the reason the iPhone is such a prolific camera has nothing to do with quality, but everything to do with convenience. That distinction is going to play a major role in the words to come, and frankly, it should for anyone pondering a new small camera purchase. When we speak about how great a phone camera is, what often gets lost in translation is that we’re not ‘oohing’ and ‘ahhing’ about how remarkable the images it takes are, but rather how remarkable they are for a phone camera.
Which is a bit of a shame, because the iPhone camera is actually kind of crap really. To that end, more pictures are taken on an iPhone than on any other camera in the world. I won’t go into why, but even if you disagree, it’s likely you understand what many of my points would be. If someone were to ask me what I felt was the most disruptive piece of technology of the past decade, it wouldn’t take me very long to arrive at an answer, because I’d probably be holding it in my hand at that moment anyway.
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